Are you interested in the latest Learning & Development trends? Our NEO colleague Thomas attended the VOV fair, Flanders’ most prominent L&D event. Read on to discover his most important take-aways.
The question isn’t whether blended learning is necessary, it’s how we can integrate this method into a learning environment. All learning experts who spoke at the event stressed the same key message: if you want to develop a learning solution that impacts your end users’ behaviour, focus on the learning process, not just the results. After all, how are your colleagues supposed to process new learning material and translate it into concrete actions after following a standard half-hour instructional training? Deep focus and long-term involvement yield far better results.
That’s where the problem lies. Too many businesses still choose a narrowly delineated solution that doesn’t even come close to covering the issue at hand completely.
If you’ve got the necessary knowledge to develop a digital learning formula in-house, why would you pay someone else to do it? With this mindset, many businesses cut their learning budget and adopt tools with which they can develop e-learnings themselves.
This can be an issue. For budget reasons, companies tend to choose self-made online learning formulas, but do the experts who develop these formulas have the necessary educational knowledge? A survey showed that they often use the simplest didactic formats to make trainings available digitally as fast as possible. This method works for short, quick trainings, but if you want to create a lasting impact and tune your solution to andragogic insights and didactic expertise, it won’t do. The challenge is: how do you convince businesses to look beyond the sales talk?
The same urge for simplification is also noticeable in the fact that off-the-shelf learning formulas are becoming ever more popular. These products can come in handy because they’re relatively budget-friendly and they give users access to all kinds of content – but developing a broad standard offer is only profitable if you follow up on it closely and come up with new formulas regularly.
That’s where the problem lies. Off-the-shelf training providers reuse didactic formats for several courses that each have their own specific learning goals, but we know from experience that each learning goal requires a different approach. One size fits all? In this context, it doesn’t. If you’d compare the budget you’ve saved by opting for an off-the-shelf e-learning with the training’s actual impact, these solutions are not always worthwhile.
Does that mean off-the-shelf products are a no-go? No, it doesn’t: if you use this diversity in a smart way, these products can be used to motivate your employees and ensure that they’ll retain the knowledge they’ve gained for a long time.
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