Mark is working on an important quote for Multibrand, a potential customer. He prints the document at the office so that he can proofread it later. During his train commute that evening, he suddenly realizes that the document is still on his desk.
A few days later, Multibrand calls him. Mark didn’t get the contract – and to make matters worse, his quote looked remarkably similar to competitor D&D’s. D&D did score the contract because they offered a lower rate.
By carelessly leaving his quote out in the open at the office, he made it possible for competitors to steal confidential business intelligence.
The above situation is an example we used in an e-learning about information security. The story evokes certain images and emotions; you can almost watch the scenes as they unfold. That’s the power of storytelling.
‘Storytelling’ is an emotionally charged term. Stories tend to stimulate the listener’s imagination. They cause the listener to feel connected to the message, which contributes to their intrinsic motivational capability. But the storytelling approach is backed by rational, practical reasoning. Storytelling isn’t just motivating and captivating, it’s also a powerful educational instrument.
At Neo, we’re convinced that storytelling is a considerable added value to the learning solutions we develop for our customers. Through realistic and engaging storylines, we enhance the user experience and make sure the message sticks.
When learning something new, memory obviously plays a key role. Stories contain anchors that drive characters and events forward. If we connect important learning concepts to these anchors, the user is more likely to remember them. In other words: anchors offer a practical learning advantage.
Unfortunately, important learning concepts aren’t always clearly defined. They sometimes involve abstract concepts which can’t be visualised directly, such as legislation, codes of conduct or safety standards. Images or definitions alone aren’t enough to get employees invested and motivate them to achieve certain goals.
In these cases, a well-written storyline can build a bridge between abstract theoretical concepts and the relevant context. At Neo, we integrate recognizable, realistic and interesting situations into our trainings, in which characters embody and emulate the learning materials through their actions and choices. This helps the end user to apply the theory presented in the training to their own professional context.
Want to discover how Neo Learning turns your training into an engaging learning experience?
Visit our website or contact us to discuss a made-to-measure approach for your organisation.
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